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Glossary

The language of Business Value.

These terms define how organizations see, scope, and deliver the full Business Value of their most significant investments.

AI Value Engine
The artificial intelligence layer within Business Value Discovery that accelerates the identification and mapping of Business Value. It works alongside the cross-functional leaders in the room, surfacing patterns, connections, and Business Value potential that strengthen and accelerate the discovery process.
Alignment Science™
The cognitive, behavioral, and decision science embedded in every Business Value Discovery engagement. It ensures every voice is heard, reduces bias, and surfaces what people know but don’t know they know.
Business Outcomes
The measurable results that describe what success looks like when an investment’s Business Value is fully realized. Business Outcomes give boards and leadership a clear picture of the return, and give execution teams a shared definition of success to design against and deliver.
Business Value
The full breadth of value a successful organization creates. Business Value extends well beyond financial return to include how an organization innovates, competes, develops its people, manages risk, strengthens customer relationships, and positions itself for the future. Business Value is organizational, not departmental.
Business Value Discovery
A structured, workshop-based engagement that brings cross-functional leaders together to see and define the full Business Value potential of a significant investment. Delivered in three phases, each producing a chapter of the investment’s Business Value Story.
Business Value Lexicon™
The first comprehensive common language for Business Value. A periodic table for Business Value success. It describes the full breadth of Business Value a successful organization creates, structured so every function and every role can use it. Sector-specific, reflecting the language and context of the industry the organization operates in.
Business Value Potential
The full picture of Business Value an investment could create for the organization. It includes the Business Value the planning team can already see and the Business Value that lives between functions and has not yet been identified.
Business Value Story™
The artifact produced through Business Value Discovery. It is the shared, cross-functional definition of the Business Value an investment should deliver, translated into measurable Business Outcomes. It becomes the guide rail for every decision during execution and the shared definition of success leadership can adapt when things change.
Cost of Misalignment
The real, measurable cost an organization incurs when the people shaping and delivering a significant investment are not aligned to the same definition of success. It shows up in four places: financial waste, people, trust, and leaked Business Value.
Create Studio™
The purpose-built collaboration platform through which Business Value Discovery is delivered. Grounded in Alignment Science, it creates the conditions for cross-functional leaders to define success together.
Cross-functional Alignment
When the leaders across every function involved in a significant investment share the same picture of the Business Value it should create and are aligned to that picture during execution. Not alignment for its own sake, but alignment to the Business Value the investment is designed to deliver.
Hidden Business Value
The Business Value that lives between functions and is never identified during the planning process because no single function can see it from where they sit. It is real, it is significant, and it has always been there.
Leaked Business Value
The Business Value that was designed into the investment but erodes during execution because functions are delivering against subtly different interpretations of what the investment is supposed to achieve. It accumulates across hundreds of small misalignments.

These terms define how organizations see, scope, and deliver the full Business Value of their most significant investments. If a term is unclear or you would like to explore what it means for your organization, connect with us.

When everyone speaks the same language of Business Value, the conversation that matters most can begin.

Questions about Business Value? A specific investment or initiative on your mind? We love good discussion and debate on all things Business Value. Please do connect.

Let’s Talk Business Value

The words we use to define success determine the success we achieve.